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Rasty Turek 3/14/2016
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Private. Collaborators only.
Selection made on Version 10
While DRM has been touted as critical for business, it is clear that people are willing to pay for streaming and licensing of content without technical protections. If someone could actually afford to pay the fees currently charged by the streaming vendors, why would they go to an illegal pirating site to download something? Netflix, Apple Music, Spotify and Pandora would most likely not even notice, nor would their users, if they removed DRM technology. While it may not be in their interest to announce the death of DRM, it’s likely to die a quiet death.
While DRM has been touted as critical for business, it is clear that people are willing to pay for streaming and licensing of content without technical protections. If someone could actually afford to pay the fees currently charged by the streaming vendors, why would they go to an illegal pirating site to download something?
I don’t think that the current use of DRM is well understood. Studios are not pressing streaming companies on using DRM to protect their content from being ripped-off. The day a content is available for streaming, it has been for long available on many p2p sharing networks.
Studios are requiring DRM because DRM functions as not-easily counterfeited counter. That means any time a user starts watching something, the counter increments by 1. These statistics are then shared with studios and streaming companies are charged based on those numbers. That’s why DRM is not going away anytime soon.