Was is "the hippie movement" or a few hippies (such as Stewart Brand, Kevin Kelly & Howard Rheingold) who spearheaded this “Whole Earth Movement”?
I think “hippie movement” is the kind of generalization and reification that comes from distance in time, space, and culture. As Fred Turner pointed out in “From Counterculture to Cyberculture,” Stewart’s genius was in bringing together different networks. People interested in ecology, alternative energy, natural childbirth, personal computers, systems thinking weren’t some monolithic group. The Whole Earth Catalog brought different networks into collision and made it clear that there was fruitful potential for cross-fertilization because all these interest groups were looking at ways to transform what they perceived to be broken or obsolete in American culture of the 1950s.